RISE ALONG THE RIVER

 

The branding concept for 11Eleven in Columbus, Georgia was created keeping commercial banking and security defense tenants in mind, all while telling a story of their riverfront location lifestyle. A cozy warm color palette that reflects the natural environment, but that is also appealing to prospective tenants.

 

Engraved style fonts were selected with multiple variations for versatility and gold foil applications were used throughout the brochure in the logo suite, headlines, custom maps, and logo suite for an elevated traditional feel.